Chloe Opening Maison Chloe In Paris

French luxury fashion house Chloé is set to open a five-storey temple dedicated to the brand’s history and culture.

According to Vogue France, the building will be located in the upscale 8th arrondissement of Paris, not far from Chloé headquarters. It will function as an exhibition space in which to display the works of artists who have collaborated with the brand, as well as a showroom and photo studio.

The fifth floor will be home to the brand’s archives, which stretch back to its founding in 1952 by Gaby Aghion.

For its first major event, Maison Chloé will pay homage to the legendary fashion photographer Guy Bourdin with an exhibition entitled “Femininities.”

The show will trace Bourdin’s photographs of models wearing Chloé that appeared on the pages of Vogue from the 1950s onwards.

Chloé called on curator Judith Clark to work on the exhibition, who explained to Vogue that she saw Maison Chloé as a museum: “I love the fact that in one room you will be able to explore the archival pieces, then those objects are re-imagined in the exhibition next door, leading to a gallery of extraordinary prints upstairs,” she said.

“The Chloé dress comes in and out of the story and the building itself begins to feel as though it’s experienced via Guy Bourdin’s distorting eye.”

Maison Chloé will open on July 2, to coincide with the beginning of haute couture fashion week in Paris.

The post Chloe Opening Maison Chloe In Paris appeared first on Pursuitist.


Related Luxury:

Secret Agent Style: The Top Five Bespoke Tailors According to James Bond

Secret Agent Style: The Top Five Bespoke Tailors According to James Bond

After the release of Spectre, James Bond made his 24th big screen appearance. Throughout all the fil[...]

Karen Blixen’s Crocodile Hermès Luggage Case From Out of Africa

Karen Blixen’s Crocodile Hermès Luggage Case From Out of Africa

Hermès has been searching through its archives and has discovered a beautiful luggage case that was [...]

Robb Vices: The Perfect Last-Minute Subscription Box For the Luxury Lover on Your List

Robb Vices: The Perfect Last-Minute Subscription Box For the Luxury Lover on Your List

Sometimes, it’s the ones we love the most that are the hardest to find gifts for this holiday [...]

Pursuitist Holiday Gift Guide: Etiquette & Tipping

Pursuitist Holiday Gift Guide: Etiquette & Tipping

You’re running around town — or hitting up all of your favorite websites — trying [...]

The Overhead Compartment with Annie Wersching

The Overhead Compartment with Annie Wersching

Shining a spotlight on celebrities and athletes who love to travel. Created and developed by Stacy S[...]


, ,

« PREVIOUS STORYNEXT STORY »

More from our Partners